Hi! I am so glad you're here.

For 17 years, I have been involved with the hospitality industry, where I worked with a few different hotels. I started my carrier working for a four-star hotel in the mid-2000s, as Sales and Marketing Manager. During this period, I played an active role in a number of strategic planning initiatives and managed the relationship between the hotel and multinational companies. I gained much experience interacting with them and understanding their business operations and growth. My philosophy has always been to seek your client's welfare first, and your business will grow. Therefore, I shared my two cents with those who needed it while strategizing to get the required bookings from them.

After a few years, I co-founded a reservations company that worked closely with local and international hotels on booking management and distribution through the GDS. I had fun with this new company due to the diverse roles, and I developed a love for helping launch and grow startups businesses until I started my PhD Studies.

I've always been enthusiastic about strategic management, and I believe everyone can learn something from it.  This is why I created this blog: to share my thoughts and insights on the subject and make the seemingly complex concepts more understandable. I want to make this a resource platform for all.

I would love to hear from you if you want to learn more or connect.